Home » Single Market Europe: Opportunities And Challenges For Business (Jossey Bass Business And Management Series) by Spyros G. Makridakis
Single Market Europe: Opportunities And Challenges For Business (Jossey Bass Business And Management Series) Spyros G. Makridakis

Single Market Europe: Opportunities And Challenges For Business (Jossey Bass Business And Management Series)

Spyros G. Makridakis

Published May 22nd 1991
ISBN : 9781555423438
Hardcover
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 About the Book 

This guide for executives looking for ways to exploit the opportunities - and avoid the dangers - presented by the integration of Europe into a single market brings together insights and advice from the faculty of INAED, a leading European businessMoreThis guide for executives looking for ways to exploit the opportunities - and avoid the dangers - presented by the integration of Europe into a single market brings together insights and advice from the faculty of INAED, a leading European business school. The authors detail how the single market environment will affect all key business functions in companies doing business in Europe, from overall strategy and financial management to marketing and manufacturing objectives. The book also looks beyond 1992, showing how European integration is likely to trigger other changes that will affect the business environment worldwide, such as manufacturing innovations and increased protectionism.